This workshop shares key strategies and principles for sustainable audience development drawing on recently conducted research projects with community and professional orchestral music organisations. The research and practice presented offer insight into a model that curates learning through intentionally designed arts experiences. These experiences are not only educational but relational—bridging music, community, and collective expression.Participants will be invited to explore how relationships, pedagogy, and audience differentiation can be used as part of outreach and engagement strategies in their own contexts, with a special focus on designing concerts and events for younger audiences and families. The workshop will highlight the role of music mediation and the art of curating learning in orchestral concert settings, encouraging participants to re-think the aims and intentions of education within community and professional music organisations.Audience members will be reframed not as passive recipients, but as active co-creators and musickers, whose engagement and responses shape the musical experience and artistic creation. Through interactive activities and discussion, participants will reflect on how concert design can foster deeper connections between performers and audiences, and how music can serve as a bridge between audience, performer, listener and artwork.This workshop will be of interest to researchers investigating music education and audience development, as well as professional and community music education practitioners seeking to deepen their impact through inclusive and intentional concert design and experiences for audiences.